Selected work 2022 — Present
01
Dry Bar Comedy · Facebook

Packaging stand-up for one of the largest digital comedy brands

Selecting, packaging and distributing clean stand-up for Facebook audiences — curation tied to growth and monetization.

000 Monthly views
000 Audience growth
000 Monetized minutes
Dry Bar Comedy · Facebook
02
Jubilee · Facebook

Conversation-driven video, rebuilt for a second audience

Adapting debate and social-experiment formats made for long-form viewing into content that holds attention in a Facebook feed.

000 Video views
000 Avg. watch time
000 Engagement rate
Jubilee · Facebook
03
Cutlers Court · Facebook + YouTube

Long-form courtroom entertainment, cut for two platforms

Adapting one library of long-form content into two distribution strategies, each built for how its platform actually watches.

000 Cross-platform views
000 Subscribers
000 Watch hours
Cutlers Court · Facebook + YouTube
Brands & creators Facebook · YouTube · Snapchat

Creator & Personal Brand

Sidney Raz

Facebook · Snapchat

Managed Facebook strategy, copywriting, and analytics while also supporting the creator's Snapchat presence through content repurposing and compilation-based content.

  • Content Strategy
  • Copywriting
  • Analytics
  • Content Repurposing

Mariah & Bill

Facebook

Managed and optimized Facebook content for a high-volume creator brand, adapting existing creator content for platform-specific audiences and distribution.

  • Creator Content
  • Short-form Video
  • Content Distribution

Alex & Kellz

Facebook

Worked on Facebook content for a creator couple, adapting their existing content to the platform and focusing on audience engagement and distribution.

  • Creator Content
  • Short-form Video
  • Audience Growth

The Scott Family

Facebook

Managed Facebook content for a family-oriented creator brand, focusing on adapting entertaining, relationship and lifestyle content for platform audiences.

  • Family Content
  • Short-form Video
  • Content Distribution

itsmenicksmithy

Snapchat

Worked on Snapchat content strategy and distribution, adapting creator-led content to Snapchat's audience and content environment.

  • Snapchat Strategy
  • Content Curation
  • Creator Content

Cecilia Blomdahl

Facebook

Managed Facebook content for a lifestyle creator whose content centers around everyday life and experiences in Svalbard, adapting long-form creator storytelling for social distribution.

  • Lifestyle
  • Travel
  • Personal Brand
  • Content Distribution

Suburban Prince

Facebook

Worked on Facebook content strategy and distribution.

  • Creator Content
  • Social Distribution

Anna OBrien — glitterandlazers

Facebook

Managed Facebook content for a lifestyle-focused creator brand, adapting existing content to the platform and its audience.

  • Lifestyle
  • Creator Content
  • Social Distribution

Matt Cutshall

Facebook

Worked on Facebook content strategy and distribution for an entertainment-focused creator brand.

  • Creator Content
  • Entertainment
  • Content Distribution

Emo's Not Dead

Facebook

Managed Facebook content for a music and entertainment creator brand, adapting existing content for social distribution and audience engagement.

  • Music
  • Entertainment
  • Creator Content

Deante Kyle Present

Facebook

Currently managing Facebook content strategy for Deante Kyle, with a focus on audience growth, engagement, content performance and platform-specific optimization.

  • Creator Growth
  • Facebook Strategy
  • Content Optimization

Jojo Sim Present

Facebook

Currently working on Facebook content strategy and distribution for Jojo Sim, focusing on adapting creator-led entertainment content to the platform and its audience.

  • Creator Content
  • Facebook Strategy
  • Audience Development

Podcast & Entertainment

Dropouts Podcast

Facebook

Worked on Facebook content for a podcast brand, repurposing conversational and entertainment content for social audiences and optimizing its distribution on the platform.

  • Podcast Content
  • Video Distribution
  • Short-form Content

Media & Entertainment Brands

Dry Bar Comedy

Facebook

Managed Facebook content for one of the largest digital comedy brands, selecting, packaging and distributing stand-up content for Facebook audiences.

Dry Bar Comedy is built around clean stand-up comedy and has historically maintained a particularly strong Facebook presence.

  • Comedy
  • Content Curation
  • Audience Growth
  • Monetization

Jubilee

Facebook

Worked on Facebook content for Jubilee, adapting its conversation-driven and socially focused video content for Facebook audiences.

Jubilee's content centers heavily on social conversations, debates and contrasting perspectives; its YouTube channel is now at roughly 11M subscribers.

  • Social Experiment
  • Debate
  • Human Stories
  • Content Distribution

SC TV — Second City TV Present

YouTube

Currently working on YouTube content strategy and distribution for SC TV — Second City TV, helping adapt comedy and sketch-based content for a modern digital audience.

  • Comedy
  • Sketch Content
  • YouTube Strategy

Cutlers Court Present

Facebook · YouTube

Currently working across Facebook and YouTube content for Cutlers Court, adapting long-form entertainment content for platform-specific audiences and distribution.

  • Entertainment
  • Courtroom Content
  • Cross-platform Distribution