About

I'm a social media professional working across content strategy, content production, and the creator economy.

Over the past four years, I've worked across Facebook, YouTube, and Snapchat, gaining hands-on experience in how content is created, distributed, optimized, and monetized.

I started my career in social media at Jellysmack, where I worked with creators and digital platforms, and I'm currently a Social Media Content Manager at The Soul Group, working across creator and entertainment brands.

I studied English Language Teaching at Istanbul University-Cerrahpaşa, where I developed an interest in research, communication, and inclusivity through academic and applied projects. I'm now pursuing a Master's degree in Media and Communication Systems at Istanbul Bilgi University, connecting my professional experience with media theory and research.

I'm particularly interested in platform algorithms, monetization, creator behavior, visibility, gender and representation, inclusivity, identity, and the creator economy.

Musa Baytur